Hamburg-based RIMC Hotels & Resorts Group to open hotel, gastro outlets and roof garden on the bunker in April 2024

SETTING THE STAGE: EUROPE’S FIRST REVERB BY HARD ROCK® IS COMING TO HAMBURG, OPENING IN APRIL 2024

Hamburg, December 14th, 2023 – REVERB by Hard Rock® Hamburg is now accepting reservations. Hard Rock’s first European outpost of its newest generation of music-centric hotels will open in the vibrant St. Pauli neighbourhood in April 2024. The hotel is part of an extension of the St. Pauli Bunker, which has in recent years come to represent creativity and urban culture. In addition to the hotel, Hamburg-based hotel group RIMC Hotels & Resorts Group, the main lessee of the Bunker, will also open various culinary outlets in the historical building. The project will also include a bar, main restaurant, coffee shop, Rock Shop®, and rooftop garden.

In true Hard Rock® style, the focus of the experience is on music, food, and urban lifestyle. REVERB by Hard Rock® Hamburg is set to be a place where creative communities can rest, work, play, and listen.

“REVERB is contemporary hotel concept designed to be an energetic cultural hub for connection, creation and inspiration among music fans, locals, and travelers alike”, said Jon Lucas, Chief Operating Officer of Hard Rock International. “We are excited to expand the REVERB brand to Europe and are looking forward to growing our fan base in Hamburg.”

Urban lifestyle hotel in a unique location

The hotel will offer 134 rooms and suites - a unique mixture of King, Double-Queen, and Roadie-Bunk-rooms. All are equipped with stylish and comfortable furniture, fan-inspired artwork, working areas, and bathrooms with premium amenities. The Roadie-Bunk room has two bunk beds, one queen-size bed, and two private bathrooms. The creative design combines the “green soul” of the rooftop garden with smart technology: guests can use intelligent voice assistants in each room to call up for tips for going out, regulate the lighting mood in the room, and control playlists & entertainment programmes. All rooms are equipped with oversized smart TVs. Smart technology also makes the check-in process quick and effective through choices including the use of a self-service kiosk, guest’s own mobile device, or with the REVERB crew at reception.

Guests can power on with great coffee from Reverb’s in-house coffee spot Constant Grind. The menu will also feature baked goods including local traditional treats such as Franzbrötchen. The Rock Shop will offer a variety of merchandise for all including classic and contemporary Hard Rock collections and an exclusive BUNKER line.

From Hamburg for Hamburg

"The BUNKER has been a project close to our hearts from the very beginning as a Hamburg-based family business and can hardly be compared with any other hotel and culinary project," explains Marek N. Riegger, CEO of the RIMC Hotels & Resorts Group. "We are delighted that we are now entering the final stage and will soon welcome our first guests. The hotel concept of REVERB by Hard Rock, the wide range of culinary options, together with the unique location and the breath-taking view of the Hanseatic city, make a visit to the bunker an unforgettable experience."

In addition to the hotel, there are three other culinary outlets planned for the St. Pauli Bunker which will be accessible to both hotel guests and other visitors. La Sala restaurant offers social dining complimented with daily live entertainment. Karo & Paul will focus on international fusion cuisine that guests can enjoy with beautiful views of the city. The Green Beanie will offer a pop- up concept on the rooftop of the property. Together the concepts combine Hamburg classics with current trends and modern gastronomy, offering a selection for every taste and every occasion, any time of the day.

Whether traveling for business, leisure, or gathering with friends and family, REVERB Hamburg is designed for socialising and developing a sense of community. Entertainment programming will include concerts, performances from up-and-coming artists, exhibitions and other cultural happenings.