RIMC Hotel & Resorts and Hard Rock Hotels® bring REVERB by Hard Rock® to Hamburg

RIMC Bunker Feldstraße Rendering

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REVERB by Hardrock opening in Hamburg

Hamburg, January 10, 2022 - In September 2021, Hamburg-based RIMC Hotels & Resorts Group won the tender to operate a hotel and food and beverage space in the St. Pauli bunker addition. Now RIMC and Hard Rock® announce the brand of the planned hotel: The hotel on the bunker will be a REVERB by Hard Rock® hotel. The Hamburg REVERB Hotel will be the first of the brand in Europe and its concept fits homogeneously into the neighborhood around the Bunker. The hotel will comprise 134 rooms. The opening is planned for the first half of 2022.

REVERB comes from the English and literally means "reverberation". "Reverberate" and remain in good memory for a long time: this is also what a stay at the new REVERB by Hard Rock® Hamburg in the Bunker St. Pauli should do, according to the hotel operator RIMC: "We are pleased that with REVERB by Hard Rock® we were able to win a hotel brand that fits well into the young, urban environment of the Schanzenviertel," explains Marek N. Riegger, CEO of the RIMC Hotels & Resorts Group. "The hotel concept, the unique location and the breathtaking view of the Hanseatic city from the public roof garden will make a visit to Bunker St. Pauli a holistic, unforgettable experience - for tourists and Hamburg residents alike."

Bunker St. Pauli stands for creativity and urban culture. With a similar philosophy, the REVERB by Hard Rock® brand strives to be an energetic, cultural hub that provides space for locals and travelers to connect and create together. Whether traveling for business or leisure, or gathering with friends and family, REVERB by Hard Rock® Hamburg invites people to socialize and fosters a sense of community. Cultural events such as concerts and performances by upcoming artists are also planned.

"Hard Rock has celebrated the spirit of music for five decades, and with REVERB, the spotlight shines directly on the fans," said Todd Hricko, senior vice president of hotel development for Hard Rock International. "After the success of the first REVERB in Atlanta, Georgia, we are thrilled to bring this concept to Europe and are especially excited that Hamburg will be home to our first European REVERB hotel."

Hotel facilities, rooms and offers
The Hamburg REVERB by Hard Rock® will feature 134 rooms. Each REVERB hotel features a unique mix of King, Double-Queen and Roadie Bunk rooms, all with stylish and comfortable furnishings, fan-inspired artwork, workspaces and bathrooms with premium toiletries. The Roadie Bunk Room features two queen bunk beds and one queen bed, two private bathrooms, a karaoke machine and oversized smart TVs.

Innovative technology
REVERB hotels are efficient, technologically advanced and provide a personalized and memorable guest experience. Each hotel room is equipped with a smart voice assistant that allows guests to access REVERB City Guides, adjust the lighting mood in the room or control playlists and entertainment programs. Even those who need fresh towels, want to learn more about the hotel or want to know what's currently going on in the city will find what they're looking for with the virtual assistant. For check-in, hotel guests have three options to choose from when they arrive: They can check in via a self-service kiosk, via their own mobile device, or via the REVERB crew at the front desk.

City Guides
To give travelers an authentic sense of the local scene, Hard Rock works with city insiders to create a customized City Guide with tips on where to go to restaurants, bars and local entertainment. Guests can access the City Guide recommendations using the in-room smart voice assistant - including tips from local music stars for local hot spots in their hometown. The City Guides are curated by Hard Rock together with local artists.

Measures for more sustainability
All REVERB locations are doing their part in the fight for a greener planet. It starts with giving guests the option to choose green initiatives for bedding and towels. Rooms will also be equipped with dispensers for high-quality personal care products to eliminate disposable shampoos, conditioners and lotions. Additional sustainability measures will be announced shortly before the hotel's completion.

The hotel brand is opening its first European property in Hamburg - in the St. Pauli bunker extension

Opening planned for the first half of 2022
The opening of the REVERB by Hard Rock® Hamburg is planned for the first half of 2022. First bookings will be possible about three months before the opening, the exact date will be announced in time. In addition to the hotel operation, further outlets are planned in the Bunker St. Pauli, which will be accessible to both hotel guests and visitors. More detailed information on the overall concept is expected in the first quarter of 2022.

About REVERB by Hard Rock®
REVERB by Hard Rock® is a new select-service hotel designed for the modern music lover; a haven for eclectics:, a place where fans meet and experience a melting pot of music culture. It features a modern, urban design, user-friendly integrated technology and programming focused on local music, food and lifestyle. Hard Rock has celebrated the spirit of music for nearly five decades; with REVERB, they shine the spotlight directly on fans. For more information about REVERB by Hard Rock, visit www.REVERB.hardrockhotels.com.

About Hard Rock®:
Hard Rock International (HRI) is one of the world's most recognized companies that owns, licenses or manages hotels, casinos, Rock Shops®, live event venues and cafes in 249 locations in 67 countries. HRI also formed a joint venture in 2020 called Hard Rock Digital, a platform for online sports betting, retail sports betting and internet gaming. Beginning with an Eric Clapton guitar, Hard Rock owns the world's largest and most valuable collection of authentic music memorabilia, with more than 86,000 pieces on display at its locations around the globe. In 2021, Hard Rock was named a Top Employer in the travel and leisure, gaming and entertainment industries by Forbes, named a "U.S. Best Managed Company" by Deloitte Private and The Wall Street Journal, and named the top performing hotel brand in J.D. Power's North America Hotel Guest Satisfaction Study for the third consecutive year. In 2020, Hard Rock was named one of the Best Employers for Diversity and a Top Employer for Women by Forbes Magazine. Hard Rock Hotels & Casinos also received first place in the 2020 Casino Gaming Executive Satisfaction Survey conducted by Bristol Associates Inc. and Spectrum Gaming Group. Hard Rock Hotels & Casinos are located in international gateway cities, including the two most successful flagship hotels in Florida and the world's first Guitar Hotel® in South Florida, which was named a 2020 Property of the Year by Global Gaming. The brand is owned by HRI parent company The Seminole Tribe of Florida. For more information about Hard Rock International, visit www.hardrock.com or shop.hardrock.com.

RIMC Hotels & Resorts Group, headquartered in Hamburg, Germany, is one of the leading international hotel companies. It is managed by Marek N. Riegger, CEO/Chief Executive Officer, and Audun Lekve, CFO/Chief Financial Officer. Over the past 30 years, RIMC Hotels and Resorts Group has completed 200 hotel projects both domestically and abroad. RIMC Hotels and Resorts Group has a strong track record of success with its idea of operating and, if necessary, revitalizing hotels with customized management solutions. The RIMC Group's diverse portfolio of business hotels, city hotels, resort hotels - of various categories is currently a healthy and promising mix of hotel products. Further hotel projects on the German and international market are planned for 2022 and the following years.


Press contact
redroses communications on behalf of RIMC Hotels & Resorts
Katja Derow
E-mail: k.derow@redroses-pr.com
Mobile: +49 162-43 11 376

PRCO Germany GmbH im Auftrag der Hard Rock International
Anja Reinhardt / Nicole Steib / Vesna Tornjanski
Trautenwolfstr. 3
80802 München
Tel.: 089-130 121-23
E-Mail: hrh.germany@prco.com

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